The new ownership has focused on cost-cutting measures and revitalizing the core product line. This move allowed the lingerie giant to operate with greater independence while remaining under the same corporate umbrella as its parent.
Victoria Secret Ecommerce Growth Under New Ownership by Sycamore Partners
Understanding the current ownership of Victoria's Secret requires looking back at its storied history and the corporate battles that shaped its present. This includes expanding size ranges, updating store layouts, and shifting marketing tone to be less provocative and more empowering.
The hyper-sexualized imagery that had once been its biggest asset began to face criticism as societal attitudes toward women and body image evolved. Current Ownership by Sycamore Partners In the volatile landscape of retail, Victoria's Secret became a target for acquisition.
Victoria Secret Ecommerce Growth Under New Ownership Sycamore Partners
These changes represent a direct response to the decline of the old guard and the need to survive in a competitive industry dominated by fast fashion and digitally-native brands. In 2020, the brand was sold by L Brands to the private equity firm Sycamore Partners.
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