Raymond observed that men felt awkward shopping for underwear for their wives, leading him to create a store that catered specifically to women. The Transition to L Brands In the early 2000s, the ownership structure shifted to accommodate the brand's rapid expansion.
Who Owns Victoria's Secret Now: The Shift to Sycamore Partners
Understanding the current ownership of Victoria's Secret requires looking back at its storied history and the corporate battles that shaped its present. Under L Brands, the empire expanded beyond lingerie into beauty, with the launch of Bath & Body Works, and further into apparel with brands like PINK.
The hyper-sexualized imagery that had once been its biggest asset began to face criticism as societal attitudes toward women and body image evolved. This transaction marked a significant departure from the public trading era, returning the brand to private ownership.
Who Owns Victoria's Secret Now: Current Owner and History
In 2020, the brand was sold by L Brands to the private equity firm Sycamore Partners. Current Ownership by Sycamore Partners In the volatile landscape of retail, Victoria's Secret became a target for acquisition.
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