For many years, this period represented the height of the brand's influence, with the Victoria's Secret Fashion Show becoming a must-watch television event that defined modern glamour. In 2020, the brand was sold by L Brands to the private equity firm Sycamore Partners.
Victoria's Secret Ownership History Timeline: From L Brands to Sycamore Partners
The brand has also made moves to strengthen its presence in e-commerce and explore new product categories, such as loungewear and activewear, to appeal to a broader demographic. Understanding the current ownership of Victoria's Secret requires looking back at its storied history and the corporate battles that shaped its present.
Inditex spun off Victoria's Secret into a new publicly traded company named L Brands in 2005. The Origins and Golden Era of the Brand Founded in 1977 by Roy Raymond in San Francisco, Victoria's Secret was designed to be a comfortable alternative to the intimidating experience of purchasing lingerie in department stores.
Victoria's Secret Ownership History Timeline From Roy Raymond to Sycamore Partners
The turning point came in 2018 when the brand announced it would no longer produce the iconic fashion show, citing a desire to focus on inclusivity—a stark contrast to its previous branding. The hyper-sexualized imagery that had once been its biggest asset began to face criticism as societal attitudes toward women and body image evolved.
More About Who owns victoria's secret
Looking at Who owns victoria's secret from another angle can help expand the discussion and give readers a second clear paragraph under the same section.
More perspective on Who owns victoria's secret can make the topic easier to follow by connecting earlier points with a few simple takeaways.
