For the marketing team, a more detailed explorer view with graphs and trends might be more appropriate. Instead of sifting through generic dashboards, this process enables you to isolate specific data points, combine dimensions and metrics that do not normally sit together, and visualize the information in a way that tells a clear story.
Create Custom Report Google Analytics Marketing Team Guide
Configuring Report Fundamentals When you begin creating a custom report, you must first configure the fundamental settings that determine the type of data you receive. Use primary dimensions to categorize your data, such as grouping traffic by source medium.
Over time, as you create custom report in Google Analytics, it is crucial to maintain their integrity and relevance. Optimizing for Stakeholder Consumption The final step in the process involves tailoring the presentation for your specific audience.
Create Custom Report Google Analytics Marketing Team Guide
For the marketing team, a more detailed explorer view with graphs and trends might be more appropriate. Maintaining Report Integrity Once a custom report is perfected, its value is amplified through automation and distribution.
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