Global Growth and a Lasting Legacy The question of when Baskin-Robbins opened extends far beyond its California roots, as the chain embarked on a mission to become a global phenomenon. By the early 1960s, Baskin-Robbins had grown into a significant franchise system.
Burt Baskin and Irv Robbins: The First Collaboration and the Birth of 31 Flavors
More than just a place to buy ice cream, it became a cultural institution, and its history is a key part of its ongoing appeal. The first store opened its doors on May 27, 1945, in Glendale, California, founded by Burt Baskin and Irv Robbins.
Today, you can find Baskin-Robbins in countries across Asia, the Middle East, Europe, and Latin America, introducing the "31 flavors" concept to new generations of dessert lovers worldwide. Their collaboration led to the birth of a brand built on the simple, yet revolutionary, idea of endless variety.
Burt Baskin and Irv Robbins: The First Collaboration and Opening of a Legend
The brand's legacy is a continuous celebration of that original milestone. They sought to move away from the traditional model of selling a limited number of flavors and instead create a "gourmet" experience focused on choice and quality.
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