In the decades that followed its US establishment, the brand began international franchising. Burt Baskin, who had experience working in his brother-in-law's ice cream parlor, and Irv Robbins, who inherited an ice cream store from his father, shared a common goal.
The Birth of 31 Flavors: Tracing the Baskin-Robbins Origin Date
By the early 1960s, Baskin-Robbins had grown into a significant franchise system. This ability to innovate, from incorporating low-fat options to launching novel marketing campaigns, has ensured the brand remains relevant and beloved for over seven decades.
The store's layout and branding were distinct, featuring a distinctive color scheme and a promise that was unheard of at the time: 31 flavors to choose from, one for every day of the month. The brand's legacy is a continuous celebration of that original milestone.
The Birth of 31 Flavors and Baskin-Robbins' Early Franchise Growth
They sought to move away from the traditional model of selling a limited number of flavors and instead create a "gourmet" experience focused on choice and quality. More than just a place to buy ice cream, it became a cultural institution, and its history is a key part of its ongoing appeal.
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