The company was eventually acquired by larger corporations, including Dunkin' Brands and later Inspire Brands, but the core product—premium ice cream in a welcoming environment—remains true to the founders' vision. Burt Baskin inherited a small chain of pharmacies that featured soda fountains, a common practice at the time where ice cream was served alongside medicines.
Baskin-Robbins Marketing Strategy Origins: How "31 Flavors" Fueled Global Growth
Today, the question "where did Baskin-Robbins start" is answered not just with Glendale, California, but with a global network of thousands of stores. The Innovation of "31 Flavors" Unlike the standard model of the era, Baskin and Robbins offered something revolutionary: variety.
They introduced the concept of "31 Flavors," a marketing strategy designed to give customers a different flavor for every day of the month. By the end of the 1950s, Baskin-Robbins had spread across the United States.
Baskin-Robbins Marketing Strategy Origins and Global Expansion
The Enduring Legacy of the Founders Burt Baskin and Irv Robbins passed away in the early 1990s, but their influence remains strong. National Expansion and Corporate Growth The initial success in California was rapid, prompting the founders to look beyond the West Coast.
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