The company was eventually acquired by larger corporations, including Dunkin' Brands and later Inspire Brands, but the core product—premium ice cream in a welcoming environment—remains true to the founders' vision. The original philosophy of quality, variety, and accessibility that launched the business in 1945 continues to define the brand's identity, making the Glendale location the sacred birthplace of a global phenomenon.
Baskin-Robbins Family Roots: From Pharmacy Soda Fountains to Global Ice Cream Icon
Burt Baskin inherited a small chain of pharmacies that featured soda fountains, a common practice at the time where ice cream was served alongside medicines. On May 15, 1945, two brothers-in-law opened a small ice cream parlour in Glendale, California, that would eventually become a global icon.
Global Footprint and Cultural Integration As the brand grew domestically, it began to look overseas. The 1960s and 70s saw aggressive international expansion, with locations popping up in Japan, the Middle East, and Europe.
Baskin-Robbins Family Roots and the Glendale Origins
The brand adapted to local tastes, integrating regional flavors like matcha in Japan and dulce de leche in Latin America, proving that the core concept of "31 flavors" could resonate across different cultures and palates. The brand successfully balances its historical roots with contemporary trends, offering low-fat options and sugar-free alternatives alongside classic favorites like Jamoca Almond Fudge® and Praline 'n Cream®.
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