The Impact of the Streaming Era The rise of streaming services has fundamentally altered the purpose of the Will Smith trailers. Ending on a definitive hook that promises a complete cinematic experience.
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This adaptability ensures that the trailer aligns perfectly with the tone of the film, attracting the correct demographic. A comedy like "Bad Boys" relies on rapid-fire jokes and physical humor, while a drama like "The Pursuit of Happyness" uses quiet determination and emotional imagery to build its narrative.
Utilizing a voiceover or on-screen text to clarify the stakes without over-explaining. Showcasing a visually stunning set piece or action sequence.
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Early efforts often focused on establishing the star power and physicality of his roles, particularly in the action and sci-fi genres. A successful trailer doesn't just inform; it generates watercooler moments and online discussion, transforming the film from a passive viewing choice into a cultural conversation before the credits even begin to roll.
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