Unlike competitors that build in potential loss from returns and repairs, their model is designed to be transparent and customer-friendly. The lenses often feature multi-layer anti-reflective and anti-scratch coatings that are comparable to those found in high-street stores.
How Direct Sales Keep Costs Down and Prices Low
When browsing for new eyewear, the price difference between retailers can be staggering. Minimal Operational Overhead Running a physical retail store involves significant expenses, from prime location rent to in-store staff and inventory management.
Rather than operating a single, expensive factory, they leverage a vast network of partner factories in China, a global hub for optical production. They process a high volume of orders daily, which reduces the per-unit cost of shipping and handling.
How Direct Sales Keep Costs Down
Furthermore, their global shipping network is optimized to provide cost-effective delivery options worldwide. Firmoo operates as a lean e-commerce business, requiring only a small team for website management, customer service, and logistics.
More About Why is firmoo so cheap
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