The logo framed the horse within a circular badge, establishing the foundational look that would define the early years of the San Diego Clippers. Seeking to break away from their perceived "Buffalo Braves" image, the team unveiled a new logo featuring a dynamic, abstract horse in motion.
Why Clippers Dropped Teal: A Look at the Logo Shift
The shift to Los Angeles allowed for a more deliberate evolution, culminating in the 1990 redesign that fully embraced the ship motif. Understanding the timeline of these changes provides insight into the franchise's shifting identity and marketing strategy.
The evolution from the Buffalo horse to the dynamic San Diego abstract horse, and finally to the sleek Los Angeles clipper ship, tells a story of a franchise maturing from its chaotic past to a stable, respected member of the NBA landscape, with the logo serving as the most visible symbol of that journey. This update streamlined the design, removing the thick black outlines and giving the ship a more polished, metallic appearance.
Why the Clippers Dropped Teal and Embraced a Sleeker Logo Vision
The Current Look: Tradition Meets Sophistication The most recent and arguably most significant change to the Clippers logo occurred in 2015, as part of a comprehensive league-wide rebranding initiative led by then-owner Steve Ballmer. This version removed explicit regional references and focused on the timeless iconography of the clipper ship, positioning the team as a historic yet modern entity in the heart of one of the world's biggest markets.
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