Volkswagen and Audi often appear together in discussions about German engineering, luxury, and performance. This new entity was later acquired by Volkswagen in 1964, saving the Audi name from extinction and integrating it into the larger manufacturing network.
Understanding the Volkswagen Group Platform Strategy and Shared Architecture
This collaboration is evident in their use of common platforms, such as the MLB (Modular Longitudinal Matrix) used for larger vehicles like the Audi A6 and A7, and the Volkswagen Touareg. Brands Within the Portfolio The Volkswagen Group's reach extends far beyond just two brands.
Audi AG operates as a division within this structure, much like Porsche or Bentley. Audi, on the other hand, is positioned as a premium brand, emphasizing luxury, sophisticated interiors, and cutting-edge technology.
Understanding the Volkswagen Group Platform Strategy and Shared Architecture
The financial and strategic decisions for the entire group are made at the Volkswagen AG level, impacting all subsidiaries equally. Market Position and Brand Identity Despite the shared parent company, Volkswagen and Audi maintain very different brand identities in the marketplace.
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