This allows the brand to compete confidently against Mercedes-Benz, BMW, and Audi, knowing it has the backing of a century-old industrial giant dedicated to its success. Innovation and Future Vision Under the umbrella of Toyota, Lexus has been at the forefront of technological advancement.
Toyota's Backing Powers Lexus Innovation and Quality
Every decision, from the design language of the spindle grille to the engineering of the hybrid powertrains, flows from Toyota’s global headquarters in Toyota City, Japan. Relationship with Toyota The relationship between Lexus and Toyota is hierarchical yet collaborative.
The brand vehicles are often built in specific facilities dedicated to luxury production, such as the Miyata plant in Japan. This means that a Lexus built for the European market or the Middle East might be assembled in different countries, adhering to the same rigorous standards dictated by the parent company.
Toyota's Backing Powers Lexus Quality and Innovation
However, to meet worldwide demand, Toyota utilizes its international manufacturing footprint. The introduction of the RX SUV and the LS sedan brought hybrid technology to the luxury mainstream long before it became common.
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