Beyond the corporate structure and manufacturing locations, the identity of a Subaru is defined by its engineering choices. When you slide behind the wheel of a Subaru, the feeling of confidence and connection to the road is immediate.
Subaru History Transition 2017: From Industrial Power Products to Subaru Corporation
This entity is the direct descendant of the original aviation engineers who founded the company in 1953, inheriting a legacy of precision engineering and innovative design that continues to define the brand today. The primary and most significant manufacturing hub is in Ota, Gunma Prefecture, Japan.
This is paired with the brand's renowned Symmetrical All-Wheel Drive, which distributes power evenly to all four wheels. This distinctive driving experience is the result of decades of engineering focused on safety, capability, and all-weather performance.
Subaru History Transition 2017: From Industrial Power to Subaru Corporation
The same focus on balance, precision, and structural integrity that allowed a plane to fly is applied to every vehicle they produce, ensuring a stable and safe ride in any condition. The company operates as Subaru Corporation, a name it officially adopted in 2017 when it transitioned from Subaru Industrial Power Products.
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