From weight and thickness to finish and size, every detail plays a role in the success of a campaign. Coating and Finish Options The finish of a postcard affects both its visual appeal and its resistance to wear during transit.
Standard Postcard Size Dimensions and Specifications
Accepted formats usually include PDF, EPS, or AI files for complex designs, while high-resolution TIFFs or JPEGs are suitable for photographic imagery. Postcard specs define the physical and technical parameters that determine how a mailpiece is printed, handled, and delivered.
Failing to convert colors accurately can result in muted tones or unexpected shifts that misrepresent the brand’s identity. File Formats and Submission Requirements Printers typically prefer vector files for text and logos because vectors scale without losing clarity.
Standard Postcard Size Dimensions and Specifications
Matte finishes offer an elegant, sophisticated aesthetic that is ideal for luxury brands, while soft-touch coatings deliver a velvety texture that feels premium to the touch. A typical full-color postcard measures 4.
More About Postcard specs
Looking at Postcard specs from another angle can help expand the discussion and give readers a second clear paragraph under the same section.
More perspective on Postcard specs can make the topic easier to follow by connecting earlier points with a few simple takeaways.
