Driven by high-speed internet and the rise of streaming services like Netflix and Viki, international audiences gained instant access to a vast library of content. This era solidified the "kdrama" format, characterized by tightly plotted 16 to 20-episode seasons that prioritize narrative depth over the open-ended structures common in Western television.
2024 TV Buying Trends in South Korea: What's Changing
While traditional broadcasters still produce prestigious annual dramas, streaming platforms have enabled more experimental formats and niche genres to find an audience. Industry Structure and Viewing Habits Understanding television in South Korea requires looking at its unique industrial structure and how people actually watch content.
This transformation reflects a society that views the small screen not just as a source of entertainment, but as a vital medium for national expression and artistic innovation. Simultaneously, the country boasts one of the highest rates of high-speed internet penetration in the world, which has cultivated a population accustomed to on-demand viewing and high-fidelity production standards.
2024 TV Buying Trends in South Korea
Series such as "Dae Jang Geum" (Jewel in the Palace), "Boys Over Flowers," and later "Squid Game" and "Parasite," demonstrated the medium's ability to transcend cultural and linguistic barriers, turning global viewership into a massive economic asset. The three major public and private networks—KBS, MBC, and SBS—competed fiercely, leading to significant investments in production values and talent.
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