The final model year for new Scions was 2016, meaning the specific marketing, badges, and dealer experience came to a definitive close. They represent a specific moment in automotive history where a big manufacturer took a risk to appeal to a niche audience.
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For example, the FR-S is now the Toyota GR86, continuing the sporty legacy with enhanced performance and modern technology under the Toyota badge. The Official End of the Scion Era To understand the current landscape, you have to look back at the decision to discontinue the brand.
However, the market for used Scions is thriving. The reasoning was largely based on market overlap and brand confusion; the quirky cars, heavily modified by the division, were starting to overlap with Toyota’s own core models like the Corolla and Yaris.
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You cannot walk into a dealer and order a new vehicle with the Scion logo. You cannot walk into a dealer and order a new vehicle with the Scion logo.
More About Do they still make scions
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