If your invitation includes multiple flaps, pockets, or intricate folding techniques, a mid-weight stock around 250–300 GSM is often the safest bet. However, this weight requires careful handling during mailing, as it is more susceptible to bending or tearing than its heavier counterparts.
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It provides enough rigidity to hold its shape without cracking at the fold lines. While still thicker than standard printer paper, this weight offers a delicate, airy feel.
It is advisable to consult with your printer or packaging supplier regarding the specific weight you choose to ensure they recommend appropriate envelope styles and mailing methods to protect your investment and ensure your invitations arrive in perfect condition. Too light, and the card feels like an afterthought; too heavy, and it becomes an unwieldy object that complicates mailing and handling.
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Furthermore, postal rates are often calculated by total weight, and a stack of 300 GSM invitations can quickly become expensive to mail. A higher GSM number always indicates a thicker, more substantial sheet, regardless of the measurement system.
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