From weight and thickness to finish and size, every detail plays a role in the success of a campaign. Matte finishes offer an elegant, sophisticated aesthetic that is ideal for luxury brands, while soft-touch coatings deliver a velvety texture that feels premium to the touch.
Ensuring UV Aqueous Coating Durability for Your Postcards
However, providers also offer variations such as 5 inches by 7 inches for a more prominent canvas, or smaller 3. Most standard postcards use 14 pt to 16 pt cardstock, which provides a sturdy feel without excessive bulk.
125 inches around all edges allows the printer to run the card to the very edge of the card without leaving unsightly white borders. Image Resolution and Color Mode To achieve sharp, high-quality prints, postcard specs require a high resolution for all visual assets.
Ensuring Postcard Coating UV Aqueous Durability for Lasting Quality
Ignoring these specs can result in awkward gaps or cropped imagery that damages the brand image. The weight is usually measured in pounds (lbs) or grams per square meter (GSM), with 65 lb to 80 lb stock being the industry sweet spot for balancing quality and cost efficiency.
More About Postcard specs
Looking at Postcard specs from another angle can help expand the discussion and give readers a second clear paragraph under the same section.
More perspective on Postcard specs can make the topic easier to follow by connecting earlier points with a few simple takeaways.