Institutions around the world now strategize and restructure their operations to climb these hierarchical ladders, chasing the prestige associated with top positions. Resistance and the Search for Alternatives.
Neoliberalism and the Transactional Dynamics in Education Student Relationships
Students are increasingly framed not as scholars in a community, but as consumers purchasing a service, while faculty are recast as precarious entrepreneurs responsible for their own brand of intellectual capital. This "administrative bloat" is driven by the need to comply with complex accountability measures and performance audits.
The Core Tenets of Marketization At the heart of neoliberal reform in academia is the aggressive application of market logic to educational processes. This utilitarian approach questions the intrinsic value of a broad education, suggesting that a degree's worth is solely determined by its immediate return on investment in the labor market, thereby narrowing the scope of intellectual freedom.
Neoliberalism and the Transactional Dynamics of Education and Student Relationships
Universities, in turn, adapt by focusing heavily on student satisfaction scores and career services, further entrenching the idea that the educational relationship is a transactional service. Global Rankings and Institutional Competition University rankings, particularly those focused on research output and citations, have become a dominant force in higher education policy.
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