You can identify the most common category or calculate percentages, but you cannot logically compute a mean or a standard deviation. "Satisfaction rating" (1 to 5) is ordinal—you know the order, but the gap between 1 and 2 may not equal the gap between 4 and 5.
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Examples include survey responses like "strongly disagree," "disagree," "neutral," "agree," "strongly agree," or socioeconomic classifications such as "low income," "middle income," and "high income. "Temperature in Celsius" is interval—you can calculate the average temperature, but you cannot say that 20°C is "twice as hot" as 10°C.
Examples include height, weight, duration, and distance. "Revenue in dollars" is ratio—you can definitively state that $200 in revenue is twice as much as $100 in revenue.
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The interval scale has order, equal intervals, and known differences, but it lacks a true zero point. "Customer ID" is nominal—it categorizes without order.
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