Decades later, the company navigated the complexities of World War II, ensuring that its products were a taste of home for soldiers overseas and reinforcing its role in American life. This aggressive focus on a single, iconic product provided the momentum needed to propel the small company into a major player in the rapidly growing candy industry.
Hershey Company History Timeline Lancaster Roots and Early Innovations
The Move to Derry Township In 1903, Milton Hershey made a decision that would define the company's future: he purchased a 486-acre plot of land in Derry Township, Pennsylvania. The turning point came when he returned to Lancaster, Pennsylvania, and mastered the art of caramel making, establishing the Lancaster Caramel Company.
1912: The company expands its global reach by exhibiting at the famous Titanic's Sister Ship, the RMS Olympic, showcasing its products to an international audience. Hershey was already a serial entrepreneur in the confectionery business.
Hershey Company History Timeline Lancaster Roots and Early Innovations
1907: The iconic Hershey's Kiss is born, its distinctive foil wrapper and paper plume becoming an enduring symbol of the brand. The company invested heavily in marketing, creating unforgettable campaigns that ingrained Hershey's into the fabric of popular culture.
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