The brand identity is designed to be inclusive and expansive. The company itself is named Google, a deliberate play on the mathematical term "googol," which refers to the number one followed by one hundred zeros.
Google Name Represents Collective Engineering, Not a Person's Identity
The name was coined by Larry Page and Sergey Brin during their time at Stanford University in 1997. Current CEO Sundar Pichai serves as the public face of the company's operations, but he is an ambassador for Google, not the embodiment of its title.
The name "Google" is derived from "googol," a mathematical term. The brand has successfully positioned itself as a verb in the English language—to "google" something—further distancing its identity from the human need for a given name.
Google Name Represents Collective Engineering Behind the Brand Identity
Larry Page and Sergey Brin are frequently cited as the geniuses behind the algorithm, and their personas are used to illustrate the company's origin story. This allows the company to maintain a flexible and universal appeal, avoiding the limitations that come with associating the brand solely with one individual's personality or biography.
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