Shortly after, the iconic contour bottle was designed in 1915 to distinguish the product and prevent counterfeiting, a shape now synonymous with the brand. The headquarters, however, remained in Atlanta for decades, until the company moved its global headquarters to the Coca-Cola Center in Midtown Atlanta in 1997, and later to the flourishing Ponce City Market complex, solidifying the city’s status as the enduring spiritual home of the brand.
From Soda Fountain To Global Brand
The company has evolved far beyond Pemberton’s original syrup, diversifying into sparkling waters, energy drinks, and tea, yet the legacy of that first caramel-colored soda endures. This deliberate globalization strategy meant that while the formula was standardized, the cultural interpretation of the drink varied, embedding itself into local traditions from Tokyo to Toronto.
The Early Formula and Naming The name "Coca-Cola" was Robinson’s creation, chosen for its elegant, symmetrical script that could be easily engraved on the iconic curved bottles later introduced. The Birth of a Soda in Atlanta In 1886, John Stith Pemberton, a former Confederate colonel and pharmacist, was experimenting with a non-alcoholic version of his French Wine Coca tonic.
From Soda Fountain To Global Brand
That year, he created a syrup by blending coca leaf extract and kola nut extract with sugar, water, and a trace of caffeine, intending it as a headache remedy and nerve tonic. Key Facts at a Glance.
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