They look across the six paths framework, examining the industry’s strategic groups, market tiers, complementary product offerings, functional-emotional orientation, time horizon, and industry fundamentals to reconstruct buyer value elements. The concept of a blue ocean represents a strategic shift away from the brutal realities of industry competition and into the creation of new, uncontested market space.
Finding Blue Ocean Market Space with the Six Paths Framework
The term was popularized by the groundbreaking book "Blue Ocean Strategy" by W. Cirque du Soleil, for instance, did not compete in the red ocean of traditional circuses that fought for the same audience and performers.
This space is the blue ocean, and it stands in stark contrast to the red ocean, which represents all the industries in existence today. Similarly, Apple’s iPod did not simply improve the MP3 player; it created a new ecosystem of music acquisition and consumption, rendering the complex world of portable hardware and piracy obsolete for the mainstream consumer.
Finding Blue Ocean Market Space with the Six Paths Framework
The central thesis is that sustainable profit growth is unlocked not by battling competitors head-on, but by accessing a new space where the rules of the game are yet to be written. Instead of choosing between being the lowest cost provider or the most differentiated player, companies break the trade-off by redefining the industry’s strategic focus.
More About What is blue ocean
Looking at What is blue ocean from another angle can help expand the discussion and give readers a second clear paragraph under the same section.
More perspective on What is blue ocean can make the topic easier to follow by connecting earlier points with a few simple takeaways.
