The Challenger and Charger continue the sedan and coupe legacy, while the Durango SUV has become a sales juggernaut by blending family practicality with sporty handling. Understanding who is Dodge made by requires looking beyond the badge on the grille to the organization that has masterminded this legacy for over a century.
Dodge's Parent Company: Understanding Stellantis and Brand Ownership
The introduction of the electric Challenger demonstrates how Dodge is leveraging Stellantis's global platform to innovate while respecting its combustion ancestry. The true identity of Dodge, however, was cemented in the 1960s with the introduction of the Dodge Charger and the Dodge Dart.
The iconic Challenger and Charger are assembled at the Brampton Assembly Plant in Ontario, Canada. This cultural storytelling is the bridge between the corporate entity of Stellantis and the emotional desire of the driver.
Dodge's Parent Company: Understanding Stellantis and Brand Ownership
Their company quickly evolved into a full-fledged automobile manufacturer, supplying vehicles to the U. The merger combined the Italian-American heritage of FCA with the French engineering prowess of PSA, resulting in a unique synergy that benefits the Dodge brand.
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