The arena's premium amenities and central location allowed the league to entertain applications for a second team without diluting the fanbase, but rather by expanding the total audience for basketball in the region. The Mechanics of the Second Franchise The NBA expansion process for an existing market is highly regulated to prevent direct competition from undermining the value of the original franchise.
The 1984 Hornets Relocation and the Birth of the Clippers
It moves beyond the simple notion of supply and demand, illustrating how a major market can support parallel ecosystems of fandom, commerce, and entertainment. Targeting different demographic segments within the metro area.
This contrast ensures that the two entities do not blend into one, but rather serve different segments of the sports consumer market. This state-of-the-art venue created a shared infrastructure that made it economically viable for a second franchise to operate in the same market.
How the 1984 Hornets Relocation to LA Created the Clippers
The city already had a burgeoning sports culture, and the Lakers provided a professional product that aligned with the region's growing affluence and interest in national entertainment. When the league approved the relocation of the Charlotte Hornets to Los Angeles in 1984, creating the Clippers, it established strict territorial boundaries.
More About Why does los angeles have two basketball teams
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