Those who remember the fish by its old title might appreciate the irony that the humble "toothfish" now commands prices that rival the most revered steaks in the gourmet world, proving that a name can truly change the value of a natural resource. Toothfish: The generic term highlighting the fish's predatory features.
Chilean Sea Bass Rebranded From Toothfish
Patagonian toothfish: The biological and original trade name. Dissostichus eleginoides: The scientific classification used by biologists.
While the upscale market embraces the fancy name, the seafood industry still uses "Patagonian toothfish" on technical documents and fishing licenses. The Marketing Masterstroke The transformation of the Patagonian toothfish into a gourmet icon began in the 1970s when fisheries in Chile and other Southern Hemisphere locations sought to find a market for the abundant catch.
Chilean Sea Bass Rebranded From Toothfish
Understanding the duality of the name helps buyers make informed decisions about the fish they purchase. Chilean sea bass: The market-driven name created in the 1990s.
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