The Analytical Framework: Tools for Discovery Formulating a blue ocean strategy is not a matter of random creativity; it is a rigorous managerial process. The alternative to this exhausting struggle is a fundamentally different approach, one that focuses on creating new demand and making the competition irrelevant.
Blue Ocean Strategy Four Actions Framework: Eliminate, Reduce, Raise, Create
For example, a budget airline might eliminate first-class seating, reduce staff interaction, raise the speed of boarding, and create a unique online booking process. Companies must also manage the strategic sequence, ensuring that the offering is compelling before scaling operations.
By analyzing the industry’s strategic factors, they identify which elements should be eliminated, reduced, raised, or created to align value and cost imperatives. The goal is to open up a new market space, or a blue ocean, by reconstructing market boundaries.
Blue Ocean Strategy Four Actions Framework: Eliminate, Reduce, Raise, Create
For example, a budget airline might eliminate first-class seating, reduce staff interaction, raise the speed of boarding, and create a unique online booking process. By visually representing the current strategic profile and then charting a future one, companies can clearly see where to focus their efforts to unlock value innovation and carve out a new market space.
More About What is a blue ocean strategy
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