The season typically follows a predictable pattern that begins well before the actual shopping day. This chaotic scene eventually transformed into a marketing opportunity rather than a public safety warning.
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For consumers, it signals the start of the Christmas shopping season with doorbuster prices that appear almost too good to ignore. Retailers often release their Black Friday advertisements in late October or early November, giving consumers time to plan their shopping lists and compare prices.
By the late 1980s and early 1990s, major national chains adopted the practice, extending the event across the entire country. This standardization allowed for massive advertising campaigns that built anticipation year after year, turning a simple shopping day into a cultural phenomenon that dictates the seasonal retail strategy for every major brand.
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This preview period builds momentum and allows for circular-based shopping, where specific loss leaders are highlighted to draw customers into stores. The association with the post-Thanksgiving shopping day began in Philadelphia during the 1950s and 1960s, where police officers coined the term to describe the heavy traffic and congestion caused by suburban shoppers heading into the city for the annual Army-Navy football game.
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