They hired Nathanial Querry, a white actor, to perform as "Aunt Jemima" at the 1893 World's Columbian Exposition in Chicago. The character was depicted consistently with the same physical features: dark skin, white eyes, and a wide, smiling mouth.
Insights from the Aunt Jemima Creator on the Brand's Controversial Origins
1915 A legal dispute regarding the image and the use of a real person's likeness occurs. Year Event 1889 Aunt Jemima character created and first used for marketing.
The company, initially known as the R. Activists and consumers argued that the image perpetuated harmful "mammy" stereotypes that were rooted in the justification of slavery and systemic racism.
Insights from the Aunt Jemima Creator on the Origins and Impact of the Character
The character known as Aunt Jemima was created specifically for a marketing campaign that leveraged racial stereotypes to sell a specific product. The Birth of a Stereotype: 1889 The timeline of when was Aunt Jemima created begins in 1889, when the character was introduced to the public by the Pearl Milling Company.
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