While a Volkswagen might prioritize practicality and accessibility, an Audi focuses on the emotional experience of driving. This structure allows for strategic diversification, mitigating risk and maximizing efficiency across the entire organization.
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The Volkswagen brand, meanwhile, anchors the group's mass-market segment. The Volkswagen Group is heavily investing in a unified electric vehicle architecture, and Audi is at the forefront of this transition with models like the e-tron series.
Audi operates in a different competitive arena, directly challenging the likes of Mercedes-Benz and BMW. By sharing the fundamental chassis, suspension, and drivetrain components, the group achieves significant economies of scale.
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The group houses a portfolio of brands that span different market segments, from the ubiquitous Volkswagen passenger cars to the luxury offerings of Audi. Volkswagen acquired Auto Union, the historical entity that produced the Audi brand, in the 1960s.
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