If the Apple TV is brand new, it will not yet be connected to the internet. Point your phone camera at the Apple TV icon on the back of the TV, or enter the setup code manually if prompted.
Exploring the Apple TV Remote App Features and Setup Options
If it does not, you can manually initiate the process by selecting the "Set up Apple TV" option. You can usually complete the network configuration on your phone by going to the Apple TV settings in the iOS Settings app or by using the IP address of the Apple TV to access its configuration page through a web browser on your phone.
Using the Apple TV Remote App The Apple TV Remote app is the official tool provided by Apple to turn your smartphone into a virtual remote. Using Handoff and Universal Control.
Exploring Apple TV Remote App Features and Setup Options
This is particularly useful if you are setting up the Apple TV in a location where you do not have access to the physical remote. Pairing the Devices To establish a connection, make sure your Apple TV is plugged in and turned on.
More About How to connect apple tv to phone
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