Original and Exclusive Content Another factor that blurs the line between the service for music and the service for podcasts is Apple's investment in original programming. For years, users have wondered about the relationship between music and spoken word content, specifically whether the platform they pay for includes podcasts.
Apple Music Curated Podcast Playlists: Your Guide to Exclusive Shows and Audio Storytelling
Because these exclusive shows are housed directly within the Apple Music app, they reinforce the idea that the service is a complete audio destination. The company has poured significant resources into developing high-profile exclusive podcasts hosted by major celebrities and news organizations.
This fluid transition between listening to a song and catching up on news or storytelling creates a continuous audio experience that feels cohesive rather than fragmented. Apple Music has evolved far beyond its origins as a streaming service for purchasing songs.
Apple Music Curated Podcast Playlists for Continuous Audio Discovery
The Strategy Behind the Merge The decision to fold podcasts into the main music streaming client is a calculated move to increase the "stickiness" of the Apple Music subscription. Feature Availability in Apple Music Notes Ad-Supported Listening Yes Free tier with advertisements, similar to free Spotify.
More About Does apple music include podcasts
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