This setup reveals optimization zones where target objectives are met. Marketing teams utilize this method to determine the optimal budget allocation between various channels by testing cost per acquisition against conversion rates.
Advanced What If Analysis Data Table: Optimizing Variables and Output Matrix Logic
Access the data table tool and specify the row or column input cell. Input values for the column variable are placed down the left side of the table.
The formula cell must reference both input cells dynamically. It is crucial to maintain clean data by removing any unintended blank rows or columns that could disrupt the grid logic.
Advanced What If Analysis Data Table: Configuring Variables and Formula Logic
Furthermore, formatting the output cells consistently enhances readability and allows for quick identification of high-performing scenarios. The formula reference must be positioned at the intersection of the row and column headers to generate a matrix of results.
More About How to use what-if analysis data table
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